Simply add Gin or Whiskey

An Unclassic Negroni with Wormwood Extracts

Born in Firenze, Italy in 1919, the Negroni bears the name of Count Camillo Negroni who mixed his Italian heritage with a fondness for gin acquired in London to create one of the worlds most perfect cocktails. Herb & Lous version integrates the bitter aroma of herbs and spicy cherry-orange flavor of a classic Italian aperitivo with the sweet tang of London Dry Gin. That convergence is amplified, enriched and modernized by a strong focus on the fundamental Wormwood characteristics of Torino (red) vermouth. Additional extractives soften and invigorate as they generate a distinctive experience certain to conjure the Counts original delight at his creation.